Various traditional advertising methods like direct mail or television advertising are costly. These methods can be profitable for big companies, but they are not affordable for small businesses. Therefore, small businesses as well as entrepreneurs are looking for various cost-effective methods for advertising. Various methods can be used to build an effective advertising technique.
- Social Networking
If you can use social networking, it is a free virtual platform. Blogging is an effective social networking platform where people write on different topics and the traffic they fetch will give them earnings. Business persons may use blogging platforms related to your business and send pictures and emails of your business products to bloggers.
- Pay Per Click
Pay-per-click is extremely affordable as you can choose the amount you want to spend. You can decide the amount to charge when there is a visitor to your website. To test some of the pay-per-click sites, you may deposit some money in your account. Therefore, try to choose sites that can fetch traffic.
- Online Video Advertising
Online video advertising is yet another cheap advertising technique. Every business may want their online videos to be targeted on some websites that are crucial for the products you offer. While placing your videos on the websites, make sure the message does not exceed more than 15 seconds. Some online advertising consultants can help you find the right website for your online ad.
- Classified Advertisements In Newspapers
The circulation of popular newspapers has faced a downfall in major cities. However, local newspapers and publications have a strong readership base even today. You may even promote your business through some magazines for job recruitment. After publishing some ads, check for the response. If you have benefits, gradually increase your ads and try other magazines and newspapers related to your business.
Flyers are one of the best affordable advertising techniques ideal for a business. You have to create some flyers on a single page and distribute them in places where you can find your target audience. It can be in grocery shops, shopping malls, colleges, railway stations, etc.
- Search Engine Optimization
Try to convince Google that your website is the best one for the targeted keywords people search for. If you succeed in it, you will get a lot of traffic on your website and some of it can be easily converted into sales. Having basic SEO knowledge will help you to do basic things on your own. For a more expert approach, you may hire an SEO expert.
- Customer Reviews
Customer reviews and ratings can develop trust and increase word-of-mouth sales. It is very important for local businesses. A lack of reviews has the same effect as bad reviews. So encourage your customers to give their feedback. Try to respond to the reviews you get. Thank your customers for their good reviews and apologize for their bad experience along with trying to solve the issue. Good reviews will fetch you more sales.